Privacy Policy

1. Information We Collect

a. Information You Provide Directly

When you fill out a form on our Site (such as an enrollment form, consultation request, or contact form), we may collect:

• Full name
• Email address
• Phone number
• Date of birth
• Insurance information
• Health-related information you choose to share (such as current diagnoses, medications, or health goals)
• Any other information you voluntarily provide in open text fields

b. Information Collected Automatically

When you visit the Site, we may automatically collect certain technical information, including:

• IP address
• Browser type and version
• Device type
• Pages visited, time spent on pages, and referring URLs
• Cookies and similar tracking technologies (see Section 4)

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and consultation requests
• To process enrollment in our programs (such as the Diabetes Reversal Shared Medical Appointment program)
• To communicate with you about your care, appointments, or program participation
• To send you health-related information, newsletters, or updates you have opted into
• To improve the Site and user experience
• To comply with legal obligations

Important: Any protected health information (PHI) collected through this Site is handled in accordance with our Notice of Privacy Practices and applicable HIPAA regulations. Please review that document for details on how your health information is used and protected.

3. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service providers who help us operate the Site and manage our practice (such as our CRM platform, email service provider, and web hosting provider). These providers are contractually required to protect your information and use it only for the purposes we specify.
• Healthcare-related parties as permitted or required under HIPAA (see our Notice of Privacy Practices)
• Legal authorities when required by law, regulation, or legal process

Third-Party Service Providers

We currently use the following third-party services that may receive your data:

• GoHighLevel (GHL): Customer relationship management platform used to process form submissions and manage communications
• Cloudflare: Website hosting and performance
• Google Workspace: Email communications

Each provider maintains its own privacy policy and data handling practices.

4. Cookies and Tracking Technologies

Our Site may use cookies and similar technologies to:

• Remember your preferences
• Analyze Site traffic and usage patterns
• Improve Site functionality

You can control cookies through your browser settings. Disabling cookies may affect certain features of the Site.

We may use Google Analytics or similar analytics tools. These services collect anonymized usage data and are governed by their own privacy policies.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information, including:

• SSL/TLS encryption on all Site pages
• Access controls on systems that store personal information
• HIPAA-compliant handling of any protected health information

No method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Health-related records are retained in accordance with applicable state and federal requirements.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your information (subject to legal retention requirements)
• The right to opt out of marketing communications at any time

For rights related to your protected health information, please see our Notice of Privacy Practices.

To exercise any of these rights, contact us at info@bethmotleymd.com or call (864) 271-7761.

8. Children's Privacy

This Site is not directed at children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take steps to delete it promptly.

9. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any site you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" at the top of this page. We encourage you to review this policy periodically. Continued use of the Site after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us:

Beth Motley, MD
Email: info@bethmotleymd.com
Phone: (864) 271-7761